This is something you’ve probably heard from all YouTubers. If you’ve done any sort of research on how to have a successful youtube channel, consistency is key.
So first, what is consistency
Most popular channels are consistent. If you go on Youtube, you see popular channels, you will see that they have, they are putting out videos consistently. What does this mean to be consistent It doesn’t necessarily mean every week. It doesn’t necessarily mean every day. It could be every month. It just means they put up videos on a consistent basis so that their followers can enjoy their content consistently. Consistency is really why people subscribe. You’ll see a lot of channels that put out a viral hit, that one viral hit and they don’t have a lot of subscribers.
The reason is that people expect to get more videos when they subscribe. They’re not going to subscribe just because you put out a funny cat video. They subscribed because you put out a funny cat video every week and they want to enjoy that. They want that to show up in their youtube feed on their home page.
Why be consistent?
- It compels your audience to return again and again to what they like and are familiar with.
- It increases fan loyalty.
- It makes your audience comfortable.
- It helps your audience develop a sense of expectation.
And so that consistency is why people subscribe.
Consistency doesn’t only mean how often are you putting out these videos. It also means what format of video you are putting out.
Are you shooting first POV?
Are you shooting screencast videos
Are you shooting narrative videos
Are you shooting interviews
Are you using the same graphics across your videos
Do your title cards have some sort of fluidity to them and some sort of consistency and your personality
Do you show your personality in all your videos or do you just make it super business in one and super personal and the other
Showing your personality or having a consistent personality is important.
So again, this consistency creates fan loyalty and it grows the expectation of another video. And so is making sure that you can be consistent is important. When you start a channel because you don’t want to start out consistently and then drop that consistency and stop making videos. Your subscribers will drop and people won’t subscribe to your channel. Just stick with it and build a habit and a routine of being consistent.
So creating a series that you can make multiple videos about. Back to the yoga instructor, but doing a series of yoga exercises and breaking it into individual videos that you can post every week on the same day.
The first thing is to create branding elements that you put across your videos. Institute a recurring show or series that can be repeated again and again. So this includes title cards, a bumper, lower thirds, similar graphics, channel art, putting your PR, your branding for your own company or, or your business. Putting that throughout your videos that will make your videos look consistent and that will build the quality and the professionalism of your channel.
So the second thing is to stick to a schedule, whatever that is. Upload a video to your channel on a specific day and never miss. It doesn’t matter if it’s once a week, twice a week, every day, once a month, stick to your schedule so that your followers understand and expect something and follow up with that and make a video on publishing it so you fulfill their expectation.
Best practices to remain consistent
- Develop video ideas that can be expressed over multiple episodes.
- Create a structured format that will prevent you from having to reinvent every video.
- Upload on a regular schedule and never miss upload day.
- Make sure your videos have a clear point of view that accurately reflects your brand.
People love seeing that and it will get more people to subscribe if they know when you will be posting videos. So these are some great tips for success. Go Out, take action, and we’ll see you in another best practices video.