Monetization is a way to earn revenue streams from your videos on YouTube. The most common ways of monetizing video content are target ads, sponsorships, affiliate marketing, etc. A staggering number of content creators present on YouTube are earning revenue through monetization, helping them with creating content and running updated channels on a consistent basis.
Having a YouTube channel is one of the modern-day career prospects that piques interests of a lot of people. As a matter of fact, the monetization benefit has made YouTubing a full-time career for many content creators. Normally, the viewers have to view a short clip of ads when viewing a video. A video can carry one or more ads strategically placed in the run time. Ads are also skippable, allowing the viewers not to view the entire length of an ad.
Apart from ads, a channel may get their videos sponsored by notable brands. These creators may pitch their fan base to make a purchase of their sponsors, integrate visual content, or simply give a shout-out as in providing information. Not each video on YouTube will have the same ads, and since brands and companies are getting smarter about their advertising strategies, the ad campaigns – quite frequently – can look different.
Unfortunately, it is not possible to directly check if a YouTube channel has monetized their videos. The simplest way to know is by viewing a video and if ads are prompted, the video is monetized. One can understand to what extent a video is monetized by understanding the nature of popular ads and tools and their integration in a video.
Partner Program Ads
There are advertisements which are typically offered when a channel partners with YouTube. Videos monetized using this format would contain the following kind of advertisements:
TrueView: The standard format of ads where brands pay a sum when viewers stream, watch or interact with an ad. These ads can also be skippable, having a run time between 13 seconds and 5 minutes. Non-skippable ads are usually not more than 20 seconds.
Pre-Roll: Such ads are incorporated before, in between, or at the end of a video. They have a run time of about 15 to 20 seconds. Videos having a length of 10 minutes or more are offered non-skippable ads playable in between a video.
Bumper Ads: These ads are six seconds long and are embedded before the start of a video. These ads may be short but are part of larger marketing campaigns. After a single ad, more follow with product launches, branded events, etc. in the form of ads. Once you view one of these ads, you will know that it is monetized.
Not all YouTube channels prefer the Partner Program Ads offered by YouTube and are likely to go for alternative options. CPA is a type of affiliate marketing program where an affiliate earns for directing a user to make a purchase or simple a specific action as in opening a web page.
If any YouTuber offers a link in the description of a product and asks you to make a purchase, then you can know that it is a way to earn revenue. There is a massive audience present on YouTube which opens great opportunities for marketers to target them with their products and services through the channel of content creators.
It is also a way to drive traffic on different websites, as these content creators have a way of swaying the purchasing power or convince the audience to visit a link. Some of these videos would not contain ads at all but it is not always certain that they would not be monetized. Perhaps there is a link in the description or an annotation pops up, requesting a viewer to follow the link.
Many YouTubers have also adopted the practice of announcing if one of their videos is not monetized. It could be a video centered on a sensitive topic where displaying ads might appear inappropriate.