What Is Video Keyword Research?
There are many things SEO experts do every day to leverage the various opportunities SEO offers. One of the things these professionals do is video keyword research. So, what is video keyword research? Simply, this is the practice of finding search terms that people use to search for videos content online. The entire process of video keyword search is quite engaging but one that pays off when done in the right manner. In fact, YouTube provides an excellent platform to carry out this practice.
The popularity of YouTube as one of the popular video website see almost all the keyword research focusing on it. According to JumpShot, YouTube is the world’s 2nd most popular search engine. That is a good reason why more and more SEO professionals pay keen attention to YouTube than any other video website.
And the fact many people and businesses visit YouTube each day, optimizing your video content becomes something that needs to be considered very seriously. Optimizing your content around the right keywords means your videos can show up at the top of the search results. But how can you tell which keywords are the best to consider when optimizing your videos?
How To Find Keywords For Youtube Videos
It is easier to find those keywords. It is even possible you have used some of the tools used in keywords research knowing or unknowingly. Not sure you may have used some of these tools before? Now without further ado, let’s have a look at how you can find keywords for YouTube videos.
Autocomplete works by suggesting specific keywords for you once you start typing. And it does so by displaying popular keywords you may want to consider. For example, when you type “ Best video editing software” autocomplete may show other suggestions like;
- Best video edition software for pc.
- Best video editing software for YouTube
- Or best video editing software for android.
What the autocomplete is doing by showing your suggestions, is simply telling you. These are alternative search terms commonly used by many people to find videos on YouTube. So if you are searching for alternative keywords to use, then autocomplete makes your work easier. If you find this work tiring (that is searching keywords manually) tools like KeywordTool can simplify your work. You can find more here about this tool.
Competitor Top Videos
Another easy way to find the most popular keywords to use is by analyzing your competitor. And sure, you don’t need to be a genius to do this. Here is what you do:
- Go to the channels of your competitors. It is a good idea to consider visiting competitors’ channels that are about your size.
- Then click on their Video tab and sort by the most popular. Doing this displays all videos with the most views.
- Finally, have a look at the keywords used in the video title and description.
- Competitor tag
This approach requires you to dive deeper and have a look at the HTML code. If you have good knowledge of web programming languages, you will have no problem navigating from one section of the HTML code to the other. To do that, here is what you do.
- Right-click on the page and click “View page source”. The page’s HTML code will pop up.
- Next search the page. Use keyboard shortcuts to do this. Ctrl + F for windows and Command + F on a Mac and type in Keywords. What will pop up after typing in Keywords are the video’s tags.
- VidIQ’s Keyword Tool
When it comes to keyword search tools for YouTube, VidIQ is the clear winner. But why is this tool the right option? VidIQ shows detailed data about each keyword you search. For example, you can tell how competitive a keyword is or the number of people who have searched that keyword for a specific period.
Your Own YouTube Analytics
This is yet another tool that does not disappoint when it comes to keyword research. Using it let you know the exact keyword that people use to find your videos. If you have optimized your videos around some keywords, you will see them, and that is an indicator your video SEO efforts are paying off. But that is not all, you will also see some keywords you are not optimizing for and that you may want to optimize for.
Google Video Result Keywords
Ranking your videos on YouTube and Google is something you need to consider very seriously. As much as you are focused on ranking on YouTube, doing the same on Google is a big plus. Google uses Video Result Keywords to show videos and that why it does not show a video in the search results for every single keyword. It only shows for those it decides are using Video Result Keywords. In other words, make sure to optimize your videos around Video Result Keywords for them to rank on Google.
Ranking your videos today is very crucial. You do everything right, and your efforts will pay off soon or later. You flop and no one will ever find them no matter how useful they are. Hopefully, this piece was helpful. For more information, see this page now.