In this section we’re going to learn how to get views without subscribers. Again, this is starting from scratch. People like you, me who didn’t have a brand when we started our own YouTube channel, how do we start to get those views when we don’t know where to post our videos or how to get them? So in this section, We will be teaching you about focusing on search, keyword planning and self-promotion. So get ready for some more awesome tips
The latest report from YouTube revealed 400 hours of video are uploaded to YouTube every minute That’s an entire day’s worth of basic cable every two minutes. So I guess you could say it’s pretty difficult to stand out. Your video will almost certainly receive zero views if you upload it and expect YouTube to take
It’s important to make videos that people are already searching for until you built an audience. No one is specifically seeking you out. They’re going to be searching for a solution to a specific problem and it’s your job as a creator to offer a solution to that problem.
Now, that doesn’t mean to be somebody that you’re not. I’m not going to go out and start making makeup tutorials on YouTube because they’re really popular right now, but it does mean to do what you’re passionate about, but talk about it in a language that people are already receptive to.
Now that can be very easy or very difficult depending on the type of video you make if you’re making how-to videos. It’s actually pretty easy. You just include names or brands or products or techniques you’re using in the video and your titles. People are already searching for that. So for example, if you have a cooking channel, you include the recipe in the title that you’re cooking. That way people search for it and they find you.
If you’re doing something a little less structured or daily blogging, it can be a little more challenging, but it’s still definitely possible. And the way to do that is to include your opinion about a product, service or technique in your videos every once in a while. So for example, say you go to a theme park or you test drive a new car, make sure you include that product or place or event in your title so that when people search for it, they find your blog. And if you’re posting frequently or even daily, you can take advantage of what’s called tentpole programming. But we will talk about just a little bit later, no matter what category your videos fall into, you are going to need to get comfortable with keyword research and titling your videos to get the most views.
In order to do that, you need to know how to do keyword research:
Okay. Now you’ve done your keyword research, you’ve created your first video, you’ve got your slick thumbnail, your catchy title. Where are all the views? Well, unfortunately, just because you’ve created a searchable video doesn’t mean that YouTube is going to include it in their search. Remember 400 hours uploaded every minute.
The truth is, in our experience, we’ve found that YouTube helps those that help themselves, which brings us to one of the most important topics. We’re gonna cover, self-promotion. One of the things that I think we’ve done really well, which has contributed a lot to our growth is our self-promotion strategy.
It is basically to post your videos anywhere and everywhere that will take them. Even post your video in a small subreddit group, Quora, Pinterest, social media, whether you go viral or gain small traffic, be everywhere. Maybe in the first month, you receive 100 views, but over time it can increase in traffic. It can take 6 months, a year or two, but the goal is to be available for everyone at any time, anywhere and everywhere.
Definitely have your own website but also work with major blogs and magazines.
Read our next article on how to promote your video